Joy and the Mop - Gender and Entrepreneurialism
Dr Elizabeth King Wisdom Works podcast show
Entrepreneurship remains principally constructed as a
masculine activity performed by men, suggesting that
women entrepreneurs continue to experience contradictory
gendered expectations whereby they are both evaluated
against male norms and expected to display culturally
acceptable forms of femininity. In this podcast we we explore the paper written by Laura Branicki , Elizabeth King and Kate Norbury describing how a successful woman entrepreneur is represented in the semi-fictionalized
film, Joy.From our analysis,
we make two principal contributions. First, we examine
how the medium of film simultaneously reinforces and
subverts the gendering of entrepreneurial activity. Second,
we propose three sub-genres of gender performance—exaggerated
femininities, instrumental masculinities, and situational
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